Same Names, New Confidence. The 2024 Norco Sight and Optic.
Norco began as Northern Cycle Industries in 1964 – in a chicken coop - and those grassroots have kept us connected to what matters most ever since.
We’ve evolved over the years, but our hard work, passion and commitment to innovation has always been how we get things done.
There’s NO OTHER WAY.
Our history and our legacy are sacred, but the future defines the products we create.
The mountains that surround us are hard-wired into our DNA. The trails carved into them by explorers, builders and Mother Nature herself are, and always will be, the ultimate inspiration for the character and performance of every bike we build.
Canada
South Africa
Questions and Answers
Type of film
All Mountain
Our Amazing Partners
Collaborators
Media Partners
FREESTYLE CATEGORIES
AMATEUR
- Athlete of the year
- Film of the year
ATHLETE
- Standout Female Rider of the year
- Standout Male Rider of the year
PRO
- Best Short Movie (3-10min)
- Best Cinematography
- Best Storytelling
- Best Editing
- Film of the Year
MOUNTAIN BIKE CATEGORIES
UP & COMING CATEGORY
BREAKOUT FILM OF THE YEAR
BREAKOUT RIDER OF THE YEAR
ATHLETE CATEGORY
STANDOUT FEMALE RIDER OF THE YEAR
STANDOUT MALE RIDER OF THE YEAR
BEST LINE
PRO CATEGORY
FILM OF THE YEAR
BEST EDITING
BEST CINEMATOGRAPHY
BEST STORYTELLING
BEST SHORT MOVIE (3-10 MINUTES)
To all producers, athletes and medias who want to submit their new project, registrations are closed, see you in 2025 !
Registrations for the iF3 Mountain Bike 2024 are closed!
Have a look at the 2024 official selection !